National “We Vote” Campaign
GEMA BRONZE WINNER, For BET Networks
Over a six-month period, I served as Producer, Writer, and Co-Director of BET Networks, GEMA-winning national “We Vote” campaign, which launched across broadcast, social, and digital platforms. The campaign was anchored by a powerful 60‑second launch PSA, followed by a suite of promos and social content. Backed by a $300K budget, this campaign was one of the network’s most important and timely efforts—designed to empower Black communities ahead of the 2024 election cycle.
We officially unveiled the initiative live at the 2024 BET Awards (June 30, 2024), which drew approximately 3 million total viewers across ten Paramount‑owned networks—a 10 % increase from the prior year, with encore airings and red‑carpet content boosting total tune‑in to around 4.3 million, and 10.5 million social interactions—marking it the most engaged cable awards show of the year. Read More.
I scripted the launch PSA and all subsequent promotional spots. I also co‑directed and contributed to Creative Direction, ensuring consistent visual and narrative tone across broadcast and social platforms.
During the BET Awards, I scripted and produced an on‑stage live segment just before the promo aired, integrating the campaign’s message into culture‑defining live television.
Following the campaign’s debut, we extended its reach with additional PSAs around BET’s Black Men’s Summit and continuing social deployment; crafting content resonant with Black voters and young adults to drive registration and civic engagement.
This work aligned deeply with my personal commitment to democratic participation and voter empowerment; I found the creative and logistical coordination incredibly rewarding because it felt truly meaningful. The campaign not only advanced BET’s mission of cultural leadership—it activated a motivated cross‑platform audience and positioned the network at the forefront of social impact messaging.
