The Impact: New York
360 PROMO Launch Campaign for VH1
As Producer and Writer of The Impact: New York’s 360 launch campaign, I led creative development and production of a multi-platform rollout that introduced VH1’s latest reality series with bold, hometown energy. With a campaign budget of $300K, we transformed a Brooklyn studio into the streets of NYC creating a visual world that amplified the cast’s influence and authenticity.
The series premiered to 191K total viewers, with 105K adults 18–49, backed by cohesive visual storytelling across broadcast and social.
I scripted and produced the hero trailer, linear and social character profiles, episodic tune-ins, and vertical cutdowns optimized for TikTok and Reels.
The campaign highlighted talent including Bernice Burgos (7M+ IG), DreamDoll (5M+), Chinese Kitty (4M+), and Maleni Cruz (2.7M+), driving strong engagement across digital.
This campaign not only elevated the show’s premiere but also gave space for NYC influencers to tell their stories on their own terms—something deeply personal to me as a storyteller committed to authentic, community-rooted narratives that reflect who we are, not just how we're seen.
